Wow, zaster has grown so much!

The Swiss online and auction platform zaster.ch was launched a year ago. With a great deal of ambition and a ridiculous advertising budget, the platform has grown to over 10,000 customer accounts almost exclusively through word of mouth. The fact that buying and selling is free of charge has certainly contributed to its success. But the clear customer focus and personal help with problems are also highly valued.

An online auction platform of his own without all the fuss - liquidator Marco Kiser from Siebnen had been dreaming of this for quite some time. He was tired of auctioning his goods on the big platforms, which changed their rules every few weeks and whose fees only went in one direction: upwards.

Together with the dedicated Zurich digital agency wetalkwithyou, he designed a platform on the drawing board that was exactly what he wanted. It had to be child's play to use, but still offer everything needed for a successful auction and transaction.

He obviously had the right instinct: within a very short time, both the number of users and the number of listings increased - this now totals over 27,900 products. Incidentally, an astonishing number of auctions start with a minimum bid of one franc, even if the value of the goods is far higher. This ensures that many bidders take part in the auctions - after all, there's always a bargain to be had.

The platform won bronze at the Best of Swiss Web Awards in the Business category and silver at the Digital Commerce Award. Over the course of the year, zaster.ch was continuously expanded: A QR-bill, a blacklist, zaster coins as a means of payment and finally a dedicated app were all suggested by customers and quickly implemented by IT partner wetalkwithyou.

Although turnover is now in the millions, Marco Kieser wants to offer the platform free of charge until at least the end of 2024. He describes the feedback from customers as priceless and wants to give something back to them in this way. He himself is most happy about his baby - after all, he no longer has to pay any fees, especially not to another platform. Or, to put it casually: he also has more money in his wallet.