In theory, e-commerce sounds simple: a store, a few tools and everything runs automatically.
In practice, things often look different. After a relaunch, many companies find themselves exactly where they were before, only with a more modern design.
The reason almost always lies on an invisible level: integration.
If systems don't talk to each other properly, friction losses, errors and unnecessary work occur.
Here are the most common stumbling blocks and what you can do about them.
Many stores grow organically: first the store, then a warehouse tool, later a CRM.
Each system has its own logic, and at some point nothing works smoothly anymore.
Consequence: duplicate data entry, different stock levels, incorrect invoices.
Better: Rely on a well thought-out overall system that manages data centrally and synchronizes it automatically.
"There's a plugin for everything" - this idea is one of the most expensive mistakes in e-commerce.
Every plugin is an additional risk: updates, incompatibilities and security gaps are pre-programmed.
Better: Only use what you really need and have critical functions integrated directly into the system.
Many tasks are still performed manually, even though they could have been automated long ago: Copying invoices, reconciling stock levels, checking customer data.
Consequence: high effort, increasing error rate, annoyed teams.
Better: Regularly check which steps can be automated, from order receipt to invoicing.
Often nobody knows exactly where which data is stored or how it flows between systems.
If an error occurs, the search takes hours.
Better: Document your system landscape and create clear responsibilities. A good dashboard saves time and nerves every day.
A modern store is important - but the most beautiful layout won't help if the processes in the background aren't right.
Better: Always plan the technical structure and data logic before the design. The design only makes sense when the foundation is right.
E-commerce does not mean using more tools, but connecting the right systems correctly.
Those who think about integration from the outset save time, money and frustration in the long term and have a foundation that grows with the company.
If you want to know how modern system landscapes are structured today:
https://digital.wetalkwithyou.com/fallstudie/
