Experience technology instead of just explaining it - with the Electrolux roadshow, interaction becomes a brand experience.
When Electrolux approached the Thryve Group, the goal was clear: not only to communicate the advantages and technical features of Electrolux technology, but to make them tangible through real experience. Intuitively, emotionally and directly in people's everyday lives.
What we implemented:
- Touchscreen app with full-screen UI in Electrolux branding, incl. video loop and intuitive navigation
- Local or web-based tracking of screen usage
- Real-time analysis via Seemetrix:measures attention, dwell time, demographics (anonymous & data protection compliant)
- Interactive wheel of fortune experience with animated wheel and individual winning logic
- Admin panel for location- and time-controlled price control
With the digital centerpieces of the Electrolux roadshow, the brand not only explained technology, but also built valuable relationships. Six Swiss cities. Thousands of visitors:inside. The wheel of fortune increased the length of stay, the competition allowed seamless lead generation. The touchscreen activated interest and conveyed knowledge in a playful way and became a sales tool for the sales team.
