FOCUSWATER

Innovative web game for FOCUSWATER: playful brand interaction, real-time targeting & smart data collection.

Smart web solution for personalized brand interaction

For FOCUSWATER, we developed an interactive web game that goes far beyond classic brand activation. WHAT's YOUR FOCUS? is a digital personality test that playfully matches users with the right drink - emotional, data-based and high-converting.
The special feature: The technical architecture is precisely designed for dynamics, scalability and data intelligence.

Modular design: Scalable web game framework as a progressive web app - optimized for mobile use
Live targeting: Location, language and assortment-based playout of content in real time
Integrated lead generation: Competition mechanics for targeted data collection and user retention
Real-time evaluation: Back-end logic for live analytics and performance-based control
Interface-ready: Expandable for CRM, campaign tracking and POS reporting

The result

A technical framework that thinks and grows with you.

What we have implemented:

Together with Promotion-Tools AG, Rawcut AG and the Rivella Group, a solution was created that seamlessly combines user experience, data intelligence and brand strategy.

focuswater.ch