PLAZA Kliniken

The website for the discerning: luxury and user-friendliness combined

PLAZA Clinics: Digital platform for medicine, training and care products

Client:
PLAZA Kliniken, Zurich

Services:
Website relaunch, IT security, HIN communication, training platform, e-commerce, UX/UI

The challenge

The PLAZA clinics with three locations in the Zurich region took the opportunity to raise their digital infrastructure to a new level - modern, secure, scalable and strategically well thought-out. The aim was to create a website that clearly communicates medical expertise, provides intuitive support for patients and offers space for new digital services. With a view to the future, training courses were to be bundled centrally, internal communication optimized in compliance with data protection regulations and high-quality in-house products positioned online in a targeted manner. The result was a digital platform that combines information, training and commerce in a seamless experience.

Solution approach

wetalkwithyou AG developed a modular, future-proof platform in three stages:

Website relaunch with HIN integration (live since December 2024):
Clear UX, responsive design, Kirby CMS. All forms of therapy are assigned to the respective specialists. A multi-level appointment logic guides patients intuitively to the right point of contact.
Secure HIN communication without system interruption:
The entire email infrastructure has been redesigned: HIN-compliant, encrypted and yet still usable with existing email addresses. Over 50 workstations were converted.
PLAZA Academy (live since March 2025):
The new training platform offers external courses for medical professionals and MPAs with booking logic, online payment, automatic capacity display and digital confirmations.
E-commerce channel for care products (live since May 2025):
Own products are offered in a separate web store, but are also integrated directly within the website as cross-selling elements. The checkout supports TWINT, credit card & Co.

Result & Conclusion

PLAZA is positioning itself today not only as a clinic, but also as a digitally competent provider of medical excellence:

The Academy is already fully booked for courses
The web store has been generating its first orders since day 1
The new appointment structure and navigation are rated by patients as clear and helpful
HIN communication significantly reduces internal support

"We wanted a solution that was technically clean, medically sophisticated and visually high-quality - we found exactly the right partner in wetalkwithyou AG."
- Jessica Marti, Clinic Manager PLAZA Kliniken

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