Loyalty meets lifestyle! The digital bonus program for real Mate fans.
The Puerto Mate Social Club is one of the most exciting wallet-based loyalty solutions in Switzerland.
It brings the Puerto Mate lifestyle directly to your smartphone and turns fans into an active community.
The aim was to create more than just a classic loyalty program. The aim was to create a digital experience that brings the spirit of summer, friendship and spontaneity to life.
Puerto Mate stands for naturalness, community and good energy. These values cannot simply be translated into points and discounts.
Instead, the aim was to create a system that works emotionally, is immediately understandable and can be activated wherever mate is drunk:
at festivals, at sampling campaigns, at their sporting events or directly online.
The result: a wallet-based digital loyalty system that inspires with a simple principle. Collect, level up, experience.
Users can collect stamps via QR codes, displays or event spaces to increase their personal level:
Friends → Close Friends → Inner Circle → Family.
Each level opens up new rewards! From merchandise and event tickets to limited editions.
Progress is displayed in real time directly in the Apple or Google Wallet Pass:
Colors, icons and texts change dynamically and make each level advancement visible.
The entire system is based on the Wallet.Ticket technology developed by wetalkwithyou, which enables fully automated updates, GDPR-compliant data collection and real-time communication.
The platform is based on an individual web application with an admin panel in which all loyalty processes are mapped:
The system is designed in such a way that it can be administered independently by Puerto Mate and expanded for further events.
With the Puerto Mate Social Club, a digital community was created that goes far beyond a classic loyalty program.
It combines online and offline experiences, strengthens brand loyalty and at the same time creates a new, direct line of communication between brand and consumer.
Puerto Mate shows how loyalty works today: Personal, mobile and with a touch of summer.
