Interactive platform for anniversary campaigns and customer loyalty
To mark its 100th anniversary, Emil Frey Switzerland has developed an innovative digital platform that is revolutionizing the automotive trade. The challenge for the leading vehicle retailer: to inspire customers digitally and unite all Emil Frey branches throughout Switzerland in one customer loyalty solution. With monthly competitions, interactive quizzes and the option to upgrade your digital loyalty card from bronze to silver to gold, this is about more than just a car dealer anniversary - it's about innovative customer experiences in the Swiss automotive industry.
All Emil Frey locations in Switzerland are seamlessly integrated into the digital solution, and with features such as the dealer cockpit, fully automated wallet technology and intelligent gamification elements, the platform offers the full program for modern customer loyalty. Whether exclusive vehicle prizes, the annual prize draw for 12 dream vehicles or an ultimate loyalty upgrade - this digital innovation makes every Emil Frey customer a winner and transforms traditional automotive retail into strategic, digital customer loyalty.
